Spa Castle TX Wayfinding
Project Overview:
I was assigned to create a new logo + 10 wayfinding pictograms for a building of choice. The pictograms must accurately signify rooms inside of the building to facilitate navigation.
Spa Castle is a family-friendly traditional Korean spa facility. Upon admission, guests can indulge in an array of saunas, relaxing pools, and a fitness center. Spa Castle provides facial and massage treatments, as well as a selection of dining options. Spa Castle is a large three-story facility offering a wide range of activities, so it can be overwhelming for guests to navigate. Wayfinding throughout the building may relieve stress by facilitating guests in finding a specific area or service they want to enjoy, enhancing the overall experience.
Target Audience:
Korean spas typically cater to a wide range of people including local residents, couples, and individuals with an interest in both wellness and Korean culture. This spa specifically targets a clientele primarily composed of middle-class individuals of Southeast Asian heritage and various other ethnic backgrounds, ranging from 18 to 55 years of age.
Design Approach:
For the logo, I combined the concepts of a flower and water. Water is an abundant and essential element of Spa Castle, represented in its bathing pools, showers, and steamy saunas. It embodies relaxation, health, and purity. Flowers symbolize tranquility and beauty, serving as a common emblem in spa culture - their unique forms make them instantly recognizable.
When these two elements unite, they convey a welcoming haven promising relaxation and rejuvenation.
For visual continuity, I carried out the smooth, continuous line style from the logo throughout the 10 pictograms. I chose a simple color palette of two shades of teal to resemble water and communicate relaxation.
Pictograms:
Row 1: massage, dining, gym, showers, pools
Row 2: check in/out, restrooms, men's locker room, women's locker room, saunas