ROVER Mobile DJ Website
Our concept was ROVER, a family-owned traveling event DJ service specializing in techno / EDM music. It is based in Miami, Florida and services surrounding cities within the Miami metropolitan area. The Rover DJs travel in the truck and play from the truck. Rover is available for rent for parties and other special events, and parks at the specified location the client requests upon booking.
Project Overview:
I lead a group project tasked with imagining a small, family-owned truck business, then creating a visual identity to design a 5-page scrolling desktop and mobile website to promote the business.
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Target Audience:
Adults aged 18 to 30 with an interest in techno/EDM music, primarily residing in the Miami metropolitan area. This audience values freedom, self-expression, and vibrant experiences. They seek energetic and high-energy events, resonate with colorful and expressive clothing, and are drawn to a community fostering values like Peace, Love, Unity, and Respect.
I decided on Miami, Florida being ROVER's location after researching target demographics. Miami is a renowned party city with a large EDM/Techno audience, so I believed that hypothetically, ROVER would be successful in this area.
User Personas:
Design Approach:
ROVER's visual branding emphasizes a grunge/urban street aesthetic paired with bold typography to exude a modern, edgy feel. A dark-themed interface with bold accent colors aims to captivate users and convey the high-energy vibe of the techno/EDM scene.
To ensure functionality and ease of use, the design focuses on simplifying the event booking process, offering transparent pricing, and providing streamlined communication channels like contact forms and responsive customer support. The website's structure includes sections detailing the DJ service's background, music genre specialization, setlists/albums for event selection, an intuitive booking interface, and a reviews section to bolster credibility.
By creating an engaging platform that encapsulates the essence of techno/EDM culture and meets the diverse needs of potential clients, ROVER aims to establish itself as the go-to mobile DJ service in the Miami metropolitan area.
Style Guide:
Desktop Interactive Prototype: Place your mouse over the image and scroll. Click on elements to interact.
Mobile Interactive Prototype: