Festival Brochure
Project Overview:
In this project, I aimed to create an informative brochure for the Festival de Granada, a captivating classical music festival held in the picturesque city of Grenada, Spain. The objective was to ensure that readers could easily access the essential details about the festival through this brochure.
Target Audience:
The intended audience for this brochure primarily comprises of festival-goers aged between 30 and 60 years old. To cater to this demographic, the design leans more towards practicality rather than excessive ornamentation.
Design Approach:
My inspiration for this design drew from the vibrant colors of the Spanish flag and the timeless elegance of classical music. I opted for a color palette featuring shades of red, orange, yellow, and black, which I balanced with white serif typefaces to create a visually striking contrast.
The primary objective of the brochure is to provide attendees with essential information about the festival, so I included key details such as the concert schedule, complete with venue, date, and time information, ticket pricing and sales details, special events, and a glimpse into the festival's history. Given the abundance of information that needed to be accommodated within limited space, I meticulously organized the content into distinct categories. This organization allowed me to establish a clear hierarchy, ensure proper alignment, and create sufficient spacing between elements, ensuring that the brochure remains both informative and visually accessible.
Mockups:
