Gudiez
Project Overview:
Gudiez is not just a snack food and drink company; it's a purveyor of mood-enhancing experiences. Our offerings, available via subscription or direct purchase on our website, empower customers to select snacks tailored to their desired mood. Whether it's relaxation with melatonin, magnesium, or CBD-infused treats, a boost of energy with caffeine or pre-workout bites, or a focus on fitness with protein-rich options, Gudiez is dedicated to delivering not just snacks, but moments of wellness and vitality.
Target Audience:
Our business primarily targets individuals aged 18-35, encompassing all genders. This demographic is characterized by their active lifestyle and inclination towards purchasing consumables that enhance their daily activities.
Design Approach:
The Gudiez brand is designed to uplift and enhance consumers' moods. For the main logo, I incorporated a friendly smiling face alongside a rounded, custom typeface to evoke a sense of approachability and warmth. This playful visual motif extends across the entire identity, with each product featuring a unique facial expression that reflects its intended effect—whether it's promoting relaxation, sleep, or energy. Each "mood" is further distinguished by a monochromatic color palette, allowing the consumer to recognize the emotional tone of the product at a glance.
Mockups:
